Our goal for now.

I was recently asked by an aspiring entrepreneur for some advice regarding starting his own company.

My response: always know what you are as a company. No matter what changes are made, whether within your company or within the industry you're working in, always step back and figure out your direction and goals as a company.

No matter how much you try, your initial aspirations will probably need to be adjusted. There are just too many unknown variables when you start a company.

Again, things change. What's important is that you aren't lying to yourself. If you do, you’re lying to your customers, which makes it that much harder to sell yourselves.

So don't be afraid to be flexible. Don't feel bad if you make a 180 3 months in. When we first started, we thought we'd be creating mobile apps for museums and galleries. And while we are still pushing for this goal, we haven't limited ourselves by trying to stick to this idea only.

So who are we now? What do we do?

Unlike most app developers, our goal isn't always to solve a problem. Instead, we focus on creating unique experiences for our users.

The way we see it, we're artists. Artists using technology as their medium.

Just as a piece of music can evoke happiness, or a television show can evoke anticipation, our goal is to trigger emotions through experiences.

To many, our advancements in technology have been negatively affecting our daily lives. It's intrusive, distractive, pulling ourselves away from the real world.

But in our eyes, we see a beautiful thing.

Our phones can constantly track our location. They can scan a wine bottle label and teach you everything about it. We're in a world where technological creativity can produce amazing outcomes.

These technological gifts are the instruments we perform to create our own pieces of music.

Everyday we ask ourselves how can we utilize the possibilities of technology to evoke emotion.

This our goal. Our passion. Why we do what we do.

For now.

- so


Creating a structure.

“So what’s next man?” 

I ask Shaun that question numerous times in a week and yet I never expect an answer. Its almost rhetorical at this point because truthfully, we never really know. 

But thats ok, having more questions than answers is just part of the fun at this point.

Up until this point we still haven’t murdered each other and meet every weekday.  We generally sit down (sometimes stand) either at his place or mine or at a coffee shop - one that’ll house us for hours on end. Open up emails or lack there of depending on the day, work on client projects but then when thats all finished, we just talk. 

We talk about the usual bullshit things for “normal” twenty-two year olds like what kind debauchery we got up to on the weekend, what our friends are up to, what we cooked for dinner, we dive into some discussion about the music we’re listening to and then as if there is a sudden shift in the wind, the conversation changes. 

We begin to question things. Throwing out questions like we're that over eager kid in the lecture hall everyone despised:

“Why do we rely so heavily on technology to mediate our relationships?”

“What makes that experience so memorable?”

“What are the emotions behind it?”

“How can we recreate that?”

Not all our questions are so madly profound, there are a lot of pointless ones that come along as well. 

But the reality is, what I have written above has become our adopted daily work structure if you will. It's not conventional, might be a little lacks in some parts, but it works for where we're now. 

Over the last few months we chose to not focus on sending a minimum number of phone calls or emails to prospective clients each week, or worrying about attending weekly meet ups. 

We chose instead to focus on discussing what is going on around us in the world, while trying to make sense of this new working life we all get thrust into when we finish school. And then we began trying to find a way to turn these new concepts into projects we believed in.

Why did we take this approach? Maybe because it's what feels the most comfortable, it's an approach similar to those sometimes seen in school rooms and lecture halls, or perhaps it was unconsciously adopted while learning those wisdom of crowds theories. I mean we are only a few months removed from attending regular schooling for eighteen(ish) years, so something must have stuck. 

But I think we do it because we can. 

See we have no set in stone work day nor were we given a corporate guide to follow when it comes to how or what we do. 

So we took to progressing our business in a familiar fashion, one that focuses on being inherently curious about the world around us first and creating the business models/products that spawn from our discussions second.

Is this the right or correct way to come up with new ideas or projects? Shouldn't we be focusing on creating a strong/structured business model first? Or is it okay to just grow organically without a need for strict plan?

Those are just more questions that I don't have answers for.

Yet, as others have noted when building a business/project/relationship, there is no one way to do things. Which I guess is why even the smallest successes feel so rewarding, because these successes happened within the structure or environment your team, and only your team, chose to create. 

It's these little victories or reminders that things can be done within the framework you laid out, that keep you motivated and wanting to do it all over again tomorrow.

And I guess at the end of the day if you can be happy with what you are doing and how your doing it, no one has any right to say its wrong.


Hopefully this will be the first of many thoughts and please feel free to share yours.