I was recently asked by an aspiring entrepreneur for some advice regarding starting his own company.
My response: always know what you are as a company. No matter what changes are made, whether within your company or within the industry you're working in, always step back and figure out your direction and goals as a company.
No matter how much you try, your initial aspirations will probably need to be adjusted. There are just too many unknown variables when you start a company.
Again, things change. What's important is that you aren't lying to yourself. If you do, you’re lying to your customers, which makes it that much harder to sell yourselves.
So don't be afraid to be flexible. Don't feel bad if you make a 180 3 months in. When we first started, we thought we'd be creating mobile apps for museums and galleries. And while we are still pushing for this goal, we haven't limited ourselves by trying to stick to this idea only.
So who are we now? What do we do?
Unlike most app developers, our goal isn't always to solve a problem. Instead, we focus on creating unique experiences for our users.
The way we see it, we're artists. Artists using technology as their medium.
Just as a piece of music can evoke happiness, or a television show can evoke anticipation, our goal is to trigger emotions through experiences.
To many, our advancements in technology have been negatively affecting our daily lives. It's intrusive, distractive, pulling ourselves away from the real world.
But in our eyes, we see a beautiful thing.
Our phones can constantly track our location. They can scan a wine bottle label and teach you everything about it. We're in a world where technological creativity can produce amazing outcomes.
These technological gifts are the instruments we perform to create our own pieces of music.
Everyday we ask ourselves how can we utilize the possibilities of technology to evoke emotion.
This our goal. Our passion. Why we do what we do.